This is an advertisement for the Nissan 'Cube' car. The signifiers are the photo of the woman (edited so that one half of her face is laid next to itself to form one whole face) and the captions "SYMMETRY SUCKS" and "Humans aren't symmetrical, why should their cars be?" below it. There's also a photo of the car model and the brand's logo. The image connotes the belief that symmetry is the truest form of beauty and that humans are instinctively drawn to more symmetrical faces. The larger caption paired with the image mean to convey that the woman in the photo, who doesn't normally look like this (only half like this) looks worse or not good in this new form. These signs mean to convince the audience that symmetrical is not always (or never) better in humans so this could be the case for the cars they purchase as well. Thus suggesting that the audience purchase their car model which is non-typically a-symmetrical.
I really enjoy this ad. I have to say, I am guilty of being a symmetrical person. While from a design prospective I like things symmetrical, I think the idea behind symmetry brings along that things should be more a like than different. This idea of symmetry may play along with the idea that Asians lack individualism and are all similar.
ReplyDeleteI love images like this that create authentic symmetry by mirroring an image. It's also an interesting message to the customer; buy a Cube and you're sort of rebelling against the sameness imposed upon you by others. Admittedly I've never seen someone drive a Cube before so I can't say if the ad was successful.
ReplyDeleteI actually really love this ad! I think it is super humorous. I dont think I like the car... partly because it is not symmetrical. But I still like the ad! I didnt even realize that this image of the woman was a reflection of her other half of her face. I thought she just looked kind of funny. I think the purpose of the ad and the words with the ad is really what makes this image work.
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